Sound medical information
Providing reliable medical information about breast cancer for the poorest women around the world – especially for illiterate women who have been totally neglected by the health- or pharma-industry due to lack of spending capacity.
Breaking the taboo
Encouraging women to overcome their shame about having breast cancer, chemotherapy and mastectomies.
Early detection – the cheapest and most powerful resource
Raising awareness of breast cancer, especially in societies with little cancer experience and limited resources.